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The Make Up of ‘411 Beauty Academy’

2 extremely passionate individuals, Leanne and Sophia were recommended to Metamorph by a happy existing client who felt they would benefit from our expertise. They were looking to start from scratch as a nationwide beauty academy offering training films, courses, classroom diplomas and their very own product range. They wanted a website that was professional, approachable, classy but fun.

411 Beauty Academy responsive web design mobile

411 Beauty Academy Cross Platform Website Layout

Swanky and Approachable
Image and approachability was the at forefront of 411’s mind, they wanted a classy website that engaged the user. 

Stylish and Efficient
411’s website needed to radiate style whilst also be an efficient sales machine encouraging visitors to become members.

Manageable beauty
411 wanted an area they could manage themselves but with little design knowledge they required this area to be fully styled and easy to use.

Beautifully Impressive 
Metamorph opened up with a full screen slider on the homepage showcasing some incredible photography whilst also presenting 411’s core messages and courses. This was followed up by a 4 step enrolling process to encourage the user to become a beauty academy member

Training Films
Metamorph created a section of the website that helped entice visitors to become members and purchase the 411’s beauty courses, offering trial versions of the films on available from the 411 girls.

Capture Members
With 411 offering so many courses, training movies and products, a slick membership was implemented, making the site easy to use and simple to obtain the specific product they were looking for. A requirement was also to grow their database for marketing purposes, we made sure that information was not only captured but displayed in a presentable format that allowed these two busy beauty specialists an easy life when transferring this information to other mailing platforms such as ‘Mail Chimp’ and ‘Campaign Monitor’.

This membership process was structured with email notifications and reminders so that an automated all round professional service was maintained across the board.

411 Beauty Academy Home Page Design

The 411 Beauty AcademyResult

With beauty being at the forefront of Leanne and Sophia's business, an efficient yet elegant result was imperative to represent their brand. We always like to hear positive comments about our work and there's no shortage of compliments from these two entrepreneurs. We are pleased we have set them on their way to big things and look forward to working with them on future projects that push the boundaries of their industry.

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Metamorph Media, The Beacon Centre, Harrison Drive, St Mellons, Cardiff, UK, CF3 0PJ